EST. 1973

In 1973, our founder started Billabong with one vision: to share that magic feeling of wave riding with the rest of the world. Five decades later, driven by Merchant’s obsession with pushing surfing and surf culture forward, we’re more committed than ever to our founder’s original dream.

Better gear, better performances on better equipment and a better understanding of how we can contribute to a healthier ocean and a healthier planet.