EST. 1973

AMERICANA/APPAREL/ACCESSORIES

An American standard since 1973. A classic, casual, comfortable family lifestyle brand featuring a wide assortment of apparel, accessories, footwear and home products at affordable prices.

Cherokee speaks to the very best of American design. Timeless classics inspired by vintage Americana, but always interpreted with a modern Cherokee handwriting. Across four decades, Cherokee has always stood for confident, effortless and relaxed American style. Something we call “American Cool”.